My advice is to mark your most favorite photographers, study their work, look at their editing styles and see what it is you like. Then, compare all those photographers and see what it is that they have in common. More likely than not, there will be something that stands out among them all. Then you can work off that. I have a list of about 5 that I check on regularly just because I love their work and everything they do post processing. So nice!
Some of you have asked about my editing and what I do so I have decided to show you a few of my straight out of camera (SOOC) shots vs. the finished edit that I do. Editing is a HUGE part of my style. I love to edit images and would never give an image away without "my" touch done to it. NEVER! So, any images you get from me are all edited. I get this question alot... "Do edited images come with the cost?" or "How much does it cost to have you edit the images?" Editing is included in any session from me. It's what makes my photos feel like me.